The Loyalty Contract
Retention Why Gen Z's loyalty reputation is the most expensive misunderstanding on the labour market today.
3 Drivers · August 2026
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The next generation is already changing work. Time to rewrite the playbook of collaboration.
What's driving the next generation at work, backed by data, and where to start.
A toolbox to navigate working life, cut through the clichés, and own the part you play in shaping it.
I GOT THIS
Credo of this hub:
Data > hot takes
Working together > working past each other
Lived experience > caricature
VOLUME 01 · RETENTION
Default loyalty died with Gen Z. Conditional loyalty lives, and it costs both sides more than they think.
GO TO THE CONTRACT
of Gen Z wants to stay with the same employer.
Volume 01 · Retention
Yet, 43% is currently planning to leave.
WHERE THE NUMBERS COME FROM
Every stat on this hub links back to a named source. Trace the claims, explore the research. We don't do hot takes without receipts.
WHY THIS HUB EXISTS
Read the latest volume.
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